Effat Alsaraj's Podcast

The Strategic Brilliance of Saudi Arabia: Choosing Ronaldo as their Marketing Star

March 12, 2023 Effat Alsaraj
Effat Alsaraj's Podcast
The Strategic Brilliance of Saudi Arabia: Choosing Ronaldo as their Marketing Star
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Show Notes

By Effat Alsaraj

Saudi Arabia's efforts to invest in football and bring in high-profile players have recently made headlines after Cristiano Ronaldo signed with Al-Nassr, one of the country's biggest football clubs. Ronaldo's arrival has generated a lot of excitement and interest, both locally and globally. The country has recognized the potential benefits of using football to promote tourism, create jobs, and improve its international image.

One of the primary benefits of Ronaldo's presence in Saudi Arabia is the attention he is bringing to the local football scene. This could lead to more investment in football infrastructure in the country and attract more top players to Saudi clubs in the future. Ronaldo's global brand image, which is one of excellence, hard work, and dedication, can also be leveraged to promote Saudi Arabia as a nation that values these qualities. This can help to attract more business and investment to the country, ultimately benefiting the local economy.


Ronaldo's presence in Saudi Arabia has already generated a lot of buzz and excitement among football fans in the country. His work ethic and dedication to the game can inspire young Saudis and lead to the development of more talented players in the country. Since Ronaldo's arrival in Saudi Arabia, he has been involved in several marketing campaigns and events and his presence drew a massive crowd, with thousands of fans turning up to catch a glimpse of the star player.


Ronaldo image can be seen on billboards and advertisements all over the country. Ronaldo is not just a star player; he is a brand. His global image is one of excellence, hard work, and dedication, making him a perfect fit for promoting products and services. Companies around the world have used Ronaldo's brand to market their products and reach a wider audience. And now, Saudi Arabia is no exception. Overall, Saudi Arabia's investment in football and high-profile players like Ronaldo is a smart move. By leveraging the sport to promote the country and attract business and investment, the country can compete with other top football nations in the world and benefit its local economy.


By signing Ronaldo, Al-Nassr has gained access to one of the most popular and influential footballers in the world. Ronaldo has over 500 million followers on social media, and his every move is closely followed by fans and the media alike. Ronaldo has been actively promoting Al-Nassr and the Saudi football scene to his massive following on social media. He regularly posts updates about his training, matches, and life in Saudi Arabia, giving his fans a glimpse into his experience in the country. This has generated even more interest in the Saudi football scene, drawing attention to the country's potential as a destination for top footballers and enthusiasts. His presence in Saudi Arabia is sure to generate a massive amount of attention, both locally and globally.


Ronaldo's family has reportedly joined him in Saudi Arabia, which shows that the country is providing a welcoming and comfortable environment for the star player. This could also have a positive impact on the country's image by showing that Saudi Arabia is a safe and welcoming place for families to live, work, and play.

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